Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

By: Darryl DeLong

Reciprocal links are an important step in your overall plan to
get site visitors.

What are they? Reciprocal links are mutual links you and some
other web site owner agree to post on your respective sites.

Why are they so important? It goes back to the basic nature of
the Internet. The Internet exists as an information medium. When
you go to a search engine, you are looking for links to the
information you need. The better information sources have
already been found by others, many of whom thought so much of
those sources that they placed links to them on their web site.
So the number of other web sites linking to a particular source
of information, the better the chance it is a good source of
information. All the major search engines take link popularity
into account when they determine how to rank the results of any
search. The end result is that to get a good ranking in the
major search engines, an important step is to make sure there
are lots of other sites that link back to yours. And, since the
links are reciprocal, you will need to put a link to each site
that links to you. You can’t expect someone to link to you
unless you link to them.

All right, you say, I will get all my friends to put links to my
site on their sites. Not so fast! The number of links isn’t all
that matters! In addition to looking at the number of links that
point to your site, the search engines also examine the quality
of those links. Links from sites that are relevant to yours rank
highest. If you sell dog food, for example, some good sites to
link to yours would be pet toys, dog training, dog grooming,
etc. Acquiring a lot of links that don’t relate to your site not
only doesn’t help your search engine ranking, it will hurt it,
because the search engines will assume you are trying to fool
them into thinking your site is popular with a lot of “junk”
links. Don’t worry, there are lots and lots of relevant sites to
do reciprocal linking with.

The number one ranking for any search term isn’t entirely
determined by the number of links to a site, but it is an
important factor. And, as you know, having a ranking in the top
ten for a search term will guarantee more visitors to your site.
But in addition to improving your chances of being found through
search engines, having links to your site on lots of other sites
means you will get exposure to many site visitors who look at
the links page or links section of a site for other related
sites to visit. And, the more places your name and site name pop
up, the more you are likely to be recognized as an authority on
the topic of your site.

So how do you go about building reciprocal links on your site?

First of all you need to realize that reciprocal link building
is an ongoing process, not a one shot deal. It needs to be
something you continue to work on, although some of it can be
automated. You will want to build a links page on your site,
where you will place links to other sites which are also linking
to you. Since you expect your links page to grow, you should
establish separate link categories, all relating to the theme of
your site. You can get an inexpensive script for creating and
managing a link directory at Linking101.com, not to mention a
lot of good, general information about linking.

On your links page, be sure to include simple instructions for
anyone who wants to link with you. Many sites include a short
piece of HTML code including all your link information, ready to
be placed on the reciprocal sites links page. Be sure to place
an easily-found link to your links page on the main page of your
site as well.

Now you are ready to go looking for relevant link partners,
sites that are complementary to yours, but not competitors. You
can do it the manual way, by doing searches on your site’s
favorite keywords. When you find a site, evaluate it for content
relevant to your own, evaluate its quality and note its search
engine rank. If you have to choose between a site that is ranked
#2 and one that is #20, always choose the higher ranked site.
Look for the links page, where you should find instructions on
initiating links between your sites. If you don’t find one, it
usually isn’t worth your time to contact the webmaster to
inquire about links; go to the next one.

One method to speed up the process is to use a free service from
http://linkpopularity.com/. >From this site you can check the
link popularity of your site. But, you can also check which
sites are linked to your competitors – particularly your
competitors with the high search engine ranking. With that
information, you can go to each of these sites and most likely
get a reciprocal link. A similar product, Link Survey, is
available at http://www.antssoft.com/linksurvey/index.htm.

Another system for speeding up the process is
http://links4trade.com/. Although not free, it also helps to
manage the headache of link page maintenance.

Link exchange services which claim to completely automate the
link exchange process can be found at http://www.powerlinks.com/
and
http://www.softbizscripts.com/link-exchange-script-features.php.

A quite amazing tool you might look at is called Zeus, at
http://www.cyber-robotics.com/index.htm. Zeus is an intelligent
robot that builds a link directory and creates reciprocal links
for your web site. A free version is available. You can also
find a group of Zeus users ready to swap links at
http://www.zeuscollective.com/.

Regardless of how you do it, continue to pursue reciprocal links
and make it a part of your overall marketing strategy; you are
sure to find it rewarding!

Darryl DeLong:
Darryl DeLong is a successful Internet Marketer and Ezine
Publisher. Learn how to build up your opt-in list, site visitors
and sales with my brand new ebook entitled "Viral Internet
Marketing Strategies" get a free copy here:
http://www.viral-internet-marketing.com