How to Advertise with Flyers

By: Terri Seymour

How to Advertise with Flyers © Terri Seymour of
www.seymourproducts.com

When you first start out on your business venture, money is
usually tight but you still need to advertise. One of the most
affordable, yet very effective, ways to begin your advertising
campaign is with flyers. Flyers are simply full page ads that
are distributed directly to your potential customers. There are
several ways in which they can be distributed.

You can either make the flyers yourself or have them made
professionally, which might not be in the budget. ;-) There are
several points to remember when designing your flyer, just as in
writing ads or any other sales copy.

1. You want your flyer to get people''s attention, so don''t just
use your boring, standard white paper. Use bright, alive and
cheerful colors to bring out the message you are trying to
convey.

2. The flyer''s purpose is to sell, not to let everyone know your
name. The flyer is not a business card. On the flyer, you want
to highlight your problem solving product/service.

For example: Ants a problem in your house. We can get rid of
them in just a few hours. No more problem!

3. Use incentives and/or closing dates to get people to act NOW!

Call NOW and get 10% Off our Regular Price! 1-800-ANT-B-Gone

4. Adding a few testimonials to the flyer can also be very
effective. Highlight comments of past satisfied customers. List
your qualifications as well, making sure to set yourself apart
from other similar companies.

5. Another good idea is to encourage referrals. Having a
statement such as, " If you are not in need of our product or
service, please pass this along to someone who is." You might be
pleasantly surprised at how many customers this one line can
bring in!

6. Don''t forget about the back of your flyer. Take advantage of
this space as well. List some of your specials, sales, more
testimonials, incentives, etc.

7. Do not stop at one try. You MUST follow-up!

8. Test your flyers as well. Use different incentives,
headlines, paper colors and see which ones get the best response.

9. Distribute your flyers in targeted areas. If you offer a
business opportunity, try distributing them at the unemployment
office. If you offer weight loss products, visit the local gyms
and exercise studios.

There are several ways you can distribute your flyers, once you
have designed them and printed them out.

Post your flyers on Public Bulletin Boards found in grocery
stores, community centers, banks, post offices, laundromats, etc.

Hand them out outside of targeted buildings such as stores,
unemployment office, restaurants, etc. Never push your flyers on
anyone. If they hand it back, smile and accept it back. Do not
block doorways or sidewalks! If handing flyers out in stores,
malls, etc., be sure and get permission.

Parades and other public events are great places to hand out
flyers. Do not engage in conversation, just smile and offer the
flyers. If they do not take it, move on.

You can also distribute your flyers door-to-door. Leave the
flyers on the doorknob, not in mailboxes!

Talk with apartment building owners, real estate offices. People
just moving into the area are always in need of this type of
information.

Check with your town''s ordinances. Leaving flyers on people''s
cars might not be allowed in your city. Be sure and know all
local laws before starting your flyer campaign!

Terri Seymour:
************* Find tons more tips, information and articles at
http://www.SeymourProducts.com Terri Seymour and her husband
Terry also offer a no-cost, non-MLM home business opportunity.
They strive to help you build a successful home business. Take
advantage of the tips, support, resources, and more for your
home & business. ****************