The Viability of Blogging to a Niche Market

By: Mal Keenan

Copyright 2005 Mal Keenan Niche marketing is an old and very
successful marketing strategy whereby a company focuses on
marketing and selling to a clearly defined segment of potential
consumers. The company earns by supplying a unique product or
service to this narrowly defined market which other companies
have not met or provided. Are there potential buyers online?
According to the Central Intelligence Agency’s latest figures,
there are over 185.55 million internet users in the United
States alone, of these around 139.52 million active users. The
Computer Industry Almanac which compiles statistics on global
internet users, records a staggering 934 million users for 2004
and this market continues to grow. Do these users buy online?
Statistics gathered on internet users, show they do and their
numbers are increasing. For instance, in December 2004, online
sales rose by 53%, from $795 million of the same month 2003, to
$1.22 billion 2004, (gathered by CMP Media a service provider of
information and marketing services to the technology and
healthcare industries). For each unique marketing hook, product
and service, your business blog can tap in, that’s how many
niche markets you can serve. The next question then to answer:
Can your blog be the perfect vehicle for reaching and marketing
to your niche? You should realize that successful blogs go a
step further in providing excellent content, as well as regular
updates or new content. Most websites provide these services.
Rather it is the ability of these blogs to provide the author
and the readers’ a venue for one-on-one conversations, in an
impersonal medium. By sharing commentaries, thoughts and
opinions, the author positions himself or herself as being an
authority in his or her field of work. If you write content that
is relevant to their needs, they’ll remember and keep returning
to your blog. But that’s not all; you need to have an abiding
passion for the subject matter or product you’ll sell. Without
this, your blog won’t stand out and carve itself a niche apart
from the other blogs. In essence, a well researched and crafted
business blog is a potential revenue center. It has the authors’
personal touch and speaks to the need of this particular
consumer. As every marketing analyst knows, when a seller
understands his or her consumers well, this seller gets their
business.

Mal Keenan:
Mal Keenan is editor and publisher of the Home Business Tips
Blog: http://www.home-business-tips-newsletter.com/blog/ Visit
his Internet Marketing Plug In Training site for great
strategies and step by step processes in running a successful
online business: http://www.pluginprofitstraining.com/