Wise Ways To Build Your Email List

By: Ronald Gibson

Copyright 2005 Ronald Gibson Just about every successful
Internet Marketer will tell you that, "The money is in the
list". But, how do you go about building a good-sized email
list? Here are several wise ways that you can use to start
building your own large list of email addresses. Wise Way #1 -
OFFER A FREEBIE You have to give in order to get. If you want
people tooffer up their email address, you're going to have to
offer up an incentive. Nothing works better than something
that's complimentary (you spell that f-r-e-e). You can give away
no-cost reports, books, software, or even sample pages of a
book. Wise Way #2 - USE POP-UPS Pop-ups are one of the most
common methods you can use to capture email addresses and build
your email list quickly and with ease. Simply construct a web
page containing code for a form and set the page to open (pop
up) when visitors enter or exit your site. Make sure the pop-up
offer is something that's valuable enough to motivate visitors
to take time to give you their contact information. Your offer
can be a complimentary report, download, or ebook that arrives
instantly through your autoresponder to their email inbox when
they give you their email. Be cautious when using pop-ups. Most
computer users consider them to be annoying. Multiple pop-ups on
a site can really turn off a potential customer, so limit
yourself to one pop-up per site. Wise Way #3 - USE POSTCARDS If
you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to visit your website to receive a
gift of some kind -- a report, a discount coupon, etc. Visitors
don't have to pay in order to receive their gifts, they simply
need to enter an email address. A Word to the Wise from the U.S.
Post Office: Postage is much less expensive for a postcard than
a standard-size letter. (Not only are they economical, postcards
are more likely to get your message across since the consumer
doesn't have to open an envelope.) Wise Way #4 - SUBSCRIBER BOX
ON EVERY PAGE This is a clever trick that so many people
overlook. Put a response form on every page of your website
offering a newsletter or other freebie. This will increase the
number of email addresses you capture exponentially. Why? When
search engines index the pages of your website, a visitor may
come directly to a page other than your home page. If you only
have a subscriber box on your home page, you're missing the
boat, not to mention the thousands of visitors who bypass your
homepage. Wise Way #5 - CONTESTS Contests very often prove to be
a good way to generate traffic and buzz for your business.
Create a contest and put a form on your site or in a pop-up box.
The entry "fee" is their email address. You need to be aware
that not all the people who sign up for your contest are good
prospects. Many are just contest "junkies" -- people who are
only looking for freebies and have no intention of buying a
product or service. Warning to the Wise: If your prizes are cash
or large-ticket items, you should be sure to check with local
agencies to make sure you're not violating any contest laws.
Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS Most people
give their website link when they place soloads, ezine ads, or
other marketing messages. To be one step ahead of the game in
collecting email addresses, list your autoresponder address
instead of your URL. This way you can capture email address and
funnel them into your follow-up sales letters. Wise Way #7 -
JUST ASK If you're chatting with a prospect on the phone or a
potential customer stops by your place of business, don't be
shy: ask for an email address or business card (which usually
includes their email address). Okay, you know what you
want...you know what you need. It's time for you to set your
traps and capture those email addresses.

Ronald Gibson:
Ronald Gibson is a Web Designer and Web Marketer. He is the
Webmaster of AffiliateUtopia.com, which offers information about
some of the best money making opportunities on the Web. For more
information, visit: http://www.affiliateutopia.com/