Here''s ten great reasons you should be thinking about adiscussion board or chat room to your web site.1. You''ll be able to communicate with your visitors. They''llbegin to trust you and get to know you on a more personal level.People will purchase ...

Here''s ten POWERFUL ideas to use as a guide when dealingwith testimonials.1. PICTURES Ask people if they would e-mail a picturewith their testimonial. If they don''t have one scanned you couldhave them send their picture by mail and you could scan i...

Viral Marketing is allowing people to giveaway and use your freeproduct or service in order to multiply your marketing quicklyover the internet. The idea behind viral marketing is that youinclude your ad with the freebie people giveaway or use. Below...

Shopping for trade show giveaways can be an overwhelmingexperience. One catalog is jammed with custom printed pens,another showcases mouse pads. Your boss mentions that last year,everyone was giving away really nice tote bags. The sales repreally wan...

Many people think marketing is some type of mystery that only afew select people know the secret too. In fact if you look atthe entertainment industry you will find some of the best modelsto follow. Let’s look at George Lucas and Star Wars. How longb...

1. Start a newsletter that people can subscribe to, and use anautoresponder service like GetResponse (www.getresponse.com) orAweber (www.aweber.com) to capture and store your subscribers’contact information.2. Use the double-opt rather than single op...

Reciprocal links are an important step in your overall plan toget site visitors.What are they? Reciprocal links are mutual links you and someother web site owner agree to post on your respective sites.Why are they so important? It goes back to the ba...

There is a lot of talk about Content but is it just that and ifit is not, then how does one go about reaping rewards. A briefexamination follows. Simply put, without content you havenothing but banners and graphics. You cannot get traffic onthose alo...

How to Advertise with Flyers © Terri Seymour ofwww.seymourproducts.comWhen you first start out on your business venture, money isusually tight but you still need to advertise. One of the mostaffordable, yet very effective, ways to begin your advertis...

The power of database marketing derives primarily from the factthat this approach requires you to become intimately familiarwith your customer. Here Brian explains how to boostrevenue from your existing customer base. This articleshares five ways t...

One of the biggest challenges a copywriter faces is to makefuture clients feel confident in his or her ability. You knowyou can deliver, but your clients don''t know that... yet! In myown experiences as a freelancer, I''ve noticed that the mosthesita...

So you''re on the computer, as usual. Your eyes are smarting.Your back hurts. You want to jump in the car and sail down thehighway with all the windows down and your hair flapping in thewind. But before you call it quits for the day, you have to look...

These days, everyone's looking to save a buck. But if you planto cut corners by using a fledgling copywriter or marketer,expect to put the money you just saved towards a really goodlawyer. Because you may just find yourself in court.Lawsuits abound i...

Branding: it’s a term that carries great weight in the world ofadvertising. Successful branding is best illustrated by theworld’s most prominent corporations, but it’s no less importantto the small business owner. Your Brand is your identity; it’seve...

Want to know the secret to creating MEMORABLE promotional copy?Sales copy that actually stays with your customers long afterthey've finished reading it?Then master the art of using words to create pictures in yourcustomers' heads.If you can describe ...

When I write copy for my advertising clients, I always check tomake sure the three key elements are in place. 1. psychology, 2.logic, and 3. creativity. These are three very different aspectsof ad writing, which, when combined, produce a highly effec...

If you run your own business like I do, you don’t have much timeto spend fudging around with new programs. Here are some tricksI picked up while using Constant Contact's email marketingsoftware to create my company newsletter.First things first: gath...

If you're a web marketer and you've done your homework, you'veprobably come across the Long Sales Letter in your internettravels. Top web marketing experts like Yanik Silver, "The CopyDoctor" Michel Fortin and countless others use it to pitch theirco...