Essentials of Entrepreneurship and Small Business Management (5th Edition)

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Binding: Paperback Dewey Decimal Number: 658.022 EAN: 9780132294386 ISBN: 0132294389 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 744 Publication Date: 2007-02-12 Publisher: Prentice Hall Studio: Prentice Hall
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Spotlight customer reviews: Customer Rating: Summary: Good book Comment: I bought this book for my Intro to Entrepreneurship class and it is a very thorough resource for someone beginning to look into entrepreneurship. Customer Rating: Summary: Not enough information to succeed Comment: After completing all necessary examinations for the class this text was required for, there was not enough information for me to glean to produce an adequate business plan which was the major project for my class. Should I continue with my degree plan, I have been informed that I need to contact my instructor for the next class prior to writing any major works for grades. A real disappointment. Customer Rating: Summary: Starting a Business? Comment: If you are you need this book! This is a time tested book published by emminent textbook publisher Prentice Hall. It includes a dedicated web site, and numerous useful links to relevant small business sites. I found the complete chapter summaries with quizzes particularly helpful to my do it yourself learning methods; this 4th edition is packed with easy to use teaching and learning resources! I now own my own business and still find this book a great reference. Fully indexed at about 600 extra big pages, it covers just about everything. You may not need another business book! Customer Rating: Summary: real aproach and complete in small business management Comment: Is a very good guide in interesting writing style an practical aproach in small business management today. More Reviews
Editorial Reviews: This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.