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The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition
 List Price: $120.00
Our Price: $85.53
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Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5

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Binding: Hardcover
Dewey Decimal Number: 658.575
EAN: 9780471485247
ISBN: 0471485241
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 640
Publication Date: 2004-10-08
Publisher: Wiley
Studio: Wiley
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Spotlight customer reviews:
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level
Comment: ".....The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information.

By providing a complete picture of the knowledge needed for effective new product development today, THIS ALL-IN-ONE GUIDE IS AN INVALUABLE ASSET TO PROFESSIONAL AT EVERY LEVEL."
[from the book of the front flap]
Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: Disappointing !!
Comment: This book has disappointed me. The authors could have included some real life cases on NPD. The "handbook" tag is highly misleading. For example : One would tend to compare it with Juran's Quality Handbook.Also the foucus in this book is more on New Product Launch and less on real product designing.


Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Not the best
Comment: Being a PDMA publication, I expected this treatment of new product development to be exceptional. However, I was disappointed. Rather than being detailed "how to" -- which is what I would expect of a "handbook" -- it is a collection of chapters by different authors that aren't integrated well and cover the broad spectrum of product development without handling anything in great detail. There are chapters that are well done and I found worthwhile, but there are numerous other books that I think cover this complex topic much more clearly.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: A Must Reference for Every Product Manager
Comment: This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.

However, please note that this book does not address product marketing; it only covers product develop processes.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Second Edition
Comment: This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
Editorial Reviews:
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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