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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
 List Price: $21.95
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Average Customer Rating: Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5

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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9781599181943
ISBN: 1599181940
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2008-07-02
Publisher: Entrepreneur Press
Studio: Entrepreneur Press
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Spotlight customer reviews:
Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Overhyped piece of garbage
Comment: This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.
Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: Ok - but not great
Comment: I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: An Excellent Approach for the Indie Writer ...
Comment: For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down.

Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything a business person does, including the design of the Web site and the appearance of the store. Not to mention having a good product and a passion for your business.

But perhaps the biggest difference is that the Guerrilla Marketer understands that building a business and marketing it takes time. It's a process that goes on all the time, for as long as it takes to be successful. It doesn't take a lot of money, but it does take time.

I think that as a writer that's the most important lesson I've learned from reading Guerrilla Marketing on the Internet. The Internet is a flash thing. In designing Web sites, there's the rule of three's: 3 seconds to get someone's attention, and 3 clicks for them to find what they're looking for on a site. Ironically, using such a fast system and making it work for an entrepreneur is not a short process.

Bulding a Web site? Make sure it represents your company, because it's your store window to the world's Main Street.

Using a Blog? If not, you might consider doing so because it's a very useful tool in personal networking on the Web. But building relationships in cyberspace takes time, and cultivating customers takes time.

This book defines all the terms businesspeople may not yet understand and best of all, takes the fear out of them. Why not do a podcast? Try RSS feeds, by all means.

Guerrilla Marketing on the Internet is a perfect marketing approach for Web 2.0 social networking. If you're at all uncertain of how to use the new technologies -- or even what they are -- this book will educate you. And probably make you more money along the way.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Novice to Intermediate marketers
Comment: If you are new to internet marketing this is a great book. The tips and ideas are excellent and actionable. It is not a book on SEO or PPC advertising but is up to date enough to address those subjects and point you in directions on where to go. It is a book on a broad spectrum of internet marketing and how to execute what it identifies. I will read it more than once.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Guerrilla's of the World Unite
Comment: All the Guerrilla books seem like smart buys to me. Levinson is a very clear speaker and his writing speaks directly to the heart of the matter. Every page offers practical, inspiring advice that makes you want to get moving in your life. This is very good for anyone who wants to market something. I am using it to help build an experimental writing website for Coatlism Press and [...] and it has helped me immensely. I strongly recommend it to anybody with any product. If it can help sell books and writing, which are hard to sell, I could only imagine how much help it could give to a faster selling product (like protein powder).
Editorial Reviews:

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

  • The 10 most effective Guerrilla strategies
  • Case studies of the five greatest online Guerrilla Marketing campaigns
  • How to create a high-impact website on a budget
  • Low-cost tactics for maximizing traffic
  • The 12 biggest internet marketing mistakes and how to avoid them
  • Creative tactics and cutting-edge tools that inspire customers to take action
  • Essential information on cutting-edge technology
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