How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM

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Binding: Paperback Dewey Decimal Number: 658.872 EAN: 9781601381187 ISBN: 1601381182 Label: Atlantic Publishing Company (FL) Manufacturer: Atlantic Publishing Company (FL) Number Of Items: 1 Number Of Pages: 288 Publication Date: 2007-08-30 Publisher: Atlantic Publishing Company (FL) Studio: Atlantic Publishing Company (FL)
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Spotlight customer reviews: Customer Rating: Summary: Perfect for any Web based business novice... Comment: How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROM Beth Williams compiles all of the pertinent information necessary to begin your own web business and make it a true success. "How to Open and Operate a Financially Successful Web-Based Business" easily provides the knowledge needed in easy to read terms so any adult can pursue a career online. The author helps the reader identify if making the decision to open a home-based business versus a brick and mortar business, is the right thing to do. Step-by-step, Williams covers what niche market you want to connect with before beginning. Williams talks about the details of building your onling business whether selling tangible, or intagible items. Each page reveals simple strategies for creating and maintaining success on the Internet. I think she is thorough in her research, but her style of writing keeps the information light and not boring. I found all of the essentials she covers are in easy format, including the legalities, regulations, and taxes. I consider this a "must have" for any web-based business enthusiast. Customer Rating: Summary: A Must Read for Online Entrepreneurs Comment: Mass amounts of goods are purchased daily online, making Web-based businesses an exciting part of today's commerce structure. In fact, a study indicates that by 2010, sales should reach $329 billion. This book starts out addressing this potentially lucrative virtual business opportunity, its history and its role today. In the first section, readers can discover if they have what it takes to open and operate a financially successful Web-based business before they discover how to get started. The second section helps readers uncover the niche business that's best for them, and then delves into business-based tasks such as creating a business plan, naming and then legalizing a Web-based business. Once the formalities are covered, readers learn what it takes, physically and financially, to launch a cyberspace-based business. The book touches upon federal and state taxes, pricing and return policies, and what not to do. This how-to guide walks readers through deciding whether or not to design a site independently or hire it out, deciding who handles the content, then covers various security issues pertinent when running a virtual store. Other topics addressed that will be valuable to Web-based business endeavors include whether or not to use search engines, marketing the Web-based business and garnering repeat customers and a steady flow of traffic to the site. The obvious bonus to this book is the valuable CD-ROM that accompanies it, which contains all of the forms found in the book, as well as a pre-written, editable business plan in Microsoft Word format. With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, this book will help guide readers through the requirements to be successful online. Customer Rating: Summary: Everything you Need to Know... Comment: Haven't we all had dreams of working from home in our pajamas, being our own boss, with no one to answer to but ourselves? Dreams like these can become reality, according to Beth Williams. She is the author of How to Open & Operate a Financially Successful Web-Based Business; a guide that can get you on the fast track to launching a website for your already-established company or guide you through the processes of parlaying your business idea into a marketable force on the internet. With a significant rise in internet-based sales each year, businesses have recognized the importance of having a website for their merchandise. Williams details the brief history of web-based businesses, and explains how the upcoming "dot com boom" will learn from the past mistakes made during the first boom in the early nineties. She asks readers insightful questions about their web-based business intentions, which requires anyone reading the guide to be honest about their intentions. Are you serious about establishing a successful business, or are you having fanciful thoughts of never having to wear your business attire, or tolerate the daily grind of commuter traffic? After making it through Beth Williams's question and answer session, readers will know where their true intent lies. In no way does Williams lead us to believe that this guide is a magical link to web-based business success; she continuously reminds us that this endeavor will require much forethought and perseverance. Just because you may have the desire to own and operate an internet based business, certainly doesn't mean you have the tools you need for it to be successful. This 290 page guide illustrates that there are MANY steps and concrete planning that must take place before establishing yourself in the web-based business world. Williams discusses how to find your "niche", and gives practical advice on how to determine if there is a legitimate market for your idea. This guide is a stellar handbook for anyone looking to initiate a web-based business, because Williams covers every aspect of launching and running a site. If you are not computer savvy, Williams offers suggestions and explains how to find a professional web designer, and how to use templates to create web pages. With the right idea, anyone can have a profitable website...even those who have basic computer skills. Exceptional and creative ideas are also offered by the author to enhance your webpage once it has been established; ideas that are insightful and easy to implement. This book achieves a rating of four out of five stars, and should be considered a vital guide for any entrepreneur wanting to expand their business or ideas onto the internet. Customer Rating: Summary: Insightful, well thought out, easy read Comment: Beth Williams `How to Open and Operate a Financially Successful Web-based Business' is an insightful compilation of ideas and plans of action for anyone who wants to put their business online. This book is chocked full of useful information such as creating a winning business plan to doing your own advertising. All this and more is located in this one comprehensive book. This book is detailed, well thought out and easy to read. Williams's poses hard reality based questions asking the reader why they are starting their business and how to take an existing business online. Everything is right here from start to finish in this systematic book. Williams will guide you through creating your own website, using search engine strategies, how to find products and so much more. By displaying the advantages and disadvantages to having a web-based business, the author gives the reader lots of food for thought. There are no get rich quick schemes here. It is all reality based and laden with facts and evidence of success. Williams gives numerous examples throughout the book on how to ensure profits and stability, finding your niche and how to flaunt it. She continuously points out that with hard work, a bit of money, time and perseverance and you too can succeed in your own web-based business. For anyone who is starting a web-based business or just thinking of it this book is one you need to add to your business library. Customer Rating: Summary: Takes You Step by Step Comment: Usually when I think of a web based business I immediately think of get rich quick schemes, at home data entry scams and other frauds. However the author realizes that I'm not alone in my first reaction. Ms. Williams starts off making sure the reader knows that she isn't about to give out any secrets to getting rich instantly. Instead of get rich stories the reader is given the opposite and reminded of the dot com boom and crash not so long ago. The reader is encouraged to treat their web based business like any other business. Once the reader is given a reality check the author takes their hand and guides them how to start their business. She helps the reader decide on their niche to narrow down business ideas and explains how to write a business plan. The reader really gets a step by step explanation, and therefore it is a really good book for someone who knows absolutely nothing about the business process. Those who are well versed in setting up a business or who already have a small business but want to go online, would find this book less helpful. So the book isn't for everyone. As I was reading I was glad to be mothered by the author, as she held my hand explaining everything. But if I knew anything about business then I probably would not appreciate mother as much. However, if one wants someone to hold their hand through the entire process of setting up their business then this definitely the right book. More Reviews
Editorial Reviews: With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you're simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to: *Build your Web-based business through keywords *Generate free advertising *Use search-engine strategies *Market through e-mail *Build Web communities *Find products *Drop ship *Deal with zoning issues *Create your Web site, HTML, graphics programs, domain names, and templates *Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs *Develop merchant accounts *Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding *Make more money through auto-responders, Google and banner advertising *Establish your own eBay storefront, Web-design information, search-engine registration * Be a part of directories *Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word â„¢), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation.