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1.
Yes!: 50 Scientifically Proven Ways to Be Persuasive
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2.
The Tipping Point: How Little Things Can Make a Big Difference
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3.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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4.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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5.
Nudge: Improving Decisions About Health, Wealth, and Happiness
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Sway: The Irresistible Pull of Irrational Behavior
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8.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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9.
Principles of Marketing, 12th Edition
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Marketing Management (13th Edition) (Marketing Management)
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